For decades, Target skipped the background music so common in other stores, believing the sound was a distraction. The company, though, has changed its tune. Hoping to revive flagging sales and keep shoppers in the aisles longer, Target is introducing background music to stores as part of its current, massive store remodeling effort. Target tested music in at its Minnetonka Ridgedale location to see what shoppers and employees thought. Both groups gave thumbs up.
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Target Corp. The Minneapolis-based retailer began testing music in a handful of stores in the past few years and more new and remodeled locations will add background music this year. Currently, there are 65 Target stores that play music overhead; about half of them are smaller flex-format stores in dense urban areas, a company spokesperson said. By the end of , Target will have at least stores that play music. A Target spokesperson said the company creates its playlists with music "that is upbeat, positive and has a playful personality".
Here's something you've probably never noticed: Most Target stores don't play background music. But that's all about to change. While the company has avoided it for decades—believing it to be a distraction—they're introducing a soundtrack of more than 1, songs from the likes of Taylor Swift to Stevie Wonder to keep you in stores longer and hopefully revive their flagging sales in the process. Back in , Target tested out music in its Minnetonka Ridgedale location and both shoppers and employees gave the program a "thumbs up," according to MPR News. Now that the company is ready to remodel hundreds of stores across American , they're planning on bringing music to all of them.
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